Growth audit
Five days to find out why growth is stuck and what to do about it first.
Who it's for
"Most clients start here. If the audit shows there's no real lever to pull, I'll tell you, and you won't need to buy anything else."
– SaaS and service companies with traffic and sales, where growth has flattened or become random
– Founders who suspect the problem is marketing, but aren't sure it isn't sales, onboarding or pricing
– New heads of marketing who need an outside read in their first month
– Founders who suspect the problem is marketing, but aren't sure it isn't sales, onboarding or pricing
– New heads of marketing who need an outside read in their first month
What I look at
-
The whole funnel: first touch, lead, MQL, SQL, deal, activation, retention - Analytics and events: what you track, what's broken, what's missing
- CRM: stages, handoff between marketing and sales, follow-up speed, lost reasons
- Channels and CAC by source
- Offer, landing pages and forms
- How the sales team qualifies and works leads (I'll listen to a few calls if you let me)
What you get
A funnel map
Where money leaks, with numbers next to each stage
3 to 5 bottlenecks
Ranked by how much they cost you
A North Star metric
For the next 4 to 8 weeks
A hypothesis backlog
Scored with ICE or RICE
A 2-week action plan
Your team can start on Monday
Turn the top bottleneck into live experiments
Timeline and format
5 working days
- Kickoff callWe agree on goals and what I need access to.01
- Access to analytics and CRMI go through the data, the funnel and a few sales calls.02
- Written reportBottlenecks, numbers, backlog and the 2-week plan.03
- Walkthrough callWe go through the findings and agree on what to start with.04
FAQ
- Do I need clean analytics first?No. Broken tracking is one of the most common findings, and the report tells you which events to fix first.
- What if the problem isn't marketing?Then the report says so. Quite often the bottleneck sits in sales handoff, onboarding or the offer.
| | Book the audit Tell me about your product and the metric you want to move, and I'll get back to you. |