Market and competitive research
Find out where competitors are strong, where they're lazy and which customers they leave behind.
Who it's for
"A structured breakdown of your competitors across product, price, place, promotion, people and process, plus customer jobs and the gaps nobody is covering."
– Teams about to reposition, raise prices or launch a new tier
– Founders preparing for investor meetings or a partner pitch
– Companies that keep losing deals to the same 2 or 3 rivals and don't know why
– Agencies and consultancies that need pre-sale research before meeting a prospect
– Founders preparing for investor meetings or a partner pitch
– Companies that keep losing deals to the same 2 or 3 rivals and don't know why
– Agencies and consultancies that need pre-sale research before meeting a prospect
What you get
-
A 6P table for 5 to 15 competitors: product, pricing logic, channels, messaging, team, sales process - Customer jobs (JTBD) and the segments each competitor actually serves
- A market size estimate with honest boundaries: what counts toward TAM and what doesn't
- Price ranges built from published benchmarks when competitors don't publish prices
- A reality check on your own "unique" advantages: which ones competitors already have
- A map of open positions: segments, use cases and messages nobody owns yet
- Mistakes and contradictions in competitors' public materials you can use in sales
- 5 to 10 positioning and offer hypotheses ranked by ICE
“
1 to 2 weeks. You get an editable Excel file you can open during a call and change on the spot, plus a short summary of what it means for you.
Published examples (in Russian)
Growth points in online accounting
Why PMS marketing makes strong products look like cheap software
How to repackage an AI product for creative teams
Common go-to-market mistakes in new products
| | Order a competitor breakdown Tell me about your product and the competitors you keep running into, and I'll get back to you. |