Growth system build
A sprint gets one metric moving. This gets your team running sprints without me.
Who it's for
"A weekly experiment rhythm, a shared backlog and one growth team across marketing, sales and product. Set up in 6 to 8 weeks and handed over to your people."
– Companies that ran a sprint or an audit and want the process to stick
– Teams of 3 to 15 people across marketing, sales and product who work in silos
– Founders tired of being the only person who pushes experiments
– Teams of 3 to 15 people across marketing, sales and product who work in silos
– Founders tired of being the only person who pushes experiments
What we set up
-
A North Star metric and the 3 or 4 input metrics underneath it - A hypothesis backlog with ICE or RICE scoring and a clear owner per idea
- A weekly growth meeting: last week's results, decisions, next week's tests (HADI cycles)
- A dashboard that shows the funnel and the experiments in one place
- Rules for handoff between marketing, sales and product, so leads don't fall through
- A test log, so nobody reruns an experiment you already killed in March
How it runs
6 to 8 weeks, then your team carries on alone
- Weeks 1 and 2Diagnostics, metric tree, backlog, tracking fixes.01
- Weeks 3 to 6Weekly test cycles that I lead and your team runs alongside me.02
- Weeks 7 and 8Your team leads and I review. Then we write the playbook and hand it over.03
What you get at the end
A team that ships tests
Every week, without being pushed
A backlog
Ranked ideas for the next quarter
A working dashboard
Funnel and experiments in one view
A written playbook
How your team runs growth from here
8 to 15 experiments
Results from the engagement itself
Someone senior to own the number
FAQ
- What happens after week 8?The point is that your team carries on alone. If you want a second pair of eyes, I can do a monthly review, or we move to the fractional CMO format.
| | Talk about a growth system Tell me about your team and what you want growth to look like in three months, and I'll get back to you. |