Fractional CMO
Someone senior owns the number. You don't pay for a full-time executive before you need one.
Who it's for
"A senior CMO or interim head of growth who owns your pipeline, CAC and marketing team part time. For companies that need marketing leadership now and can't wait four months to hire."
– Seed to Series B companies where the founder still runs marketing in the evenings
– Teams with a few marketers or agencies and nobody tying their work to revenue
– Companies between CMOs, or entering a new market without a local lead
– Companies that want to test whether a CMO hire will pay off before making it
– Teams with a few marketers or agencies and nobody tying their work to revenue
– Companies between CMOs, or entering a new market without a local lead
– Companies that want to test whether a CMO hire will pay off before making it
What I take on
-
An audit of where marketing stands today and a 90-day plan - Marketing strategy and channel priorities, including a clear decision on which channels to drop
- A quarterly plan with budget, targets and owners
- The pipeline number: MQL, SQL, CAC, payback, and a weekly report on them
- A marketing workbook the CEO can open to see where things stand without calling a meeting
- Processes, rules and a reporting rhythm for the CEO and the board
- Managing your marketers, agencies and contractors, including writing their briefs
- Working with sales on qualification, handoff and lead scoring
- Hiring: profiles, interviews, test tasks and onboarding of your future in-house team
Format
1 or 2 days a week, for at least 3 months
- Weekly leadership syncWith the CEO and founders: numbers, decisions, priorities.01
- Growth meeting with the teamResults, tests and next steps.02
- Async in Slack or TelegramQuick answers between meetings.03
- Monthly reportPipeline, CAC and experiments.04
“
14 years in CMO and head of growth roles across FinTech, SaaS, LegalTech and crypto. I built marketing from zero for chains of beauty studios and women's fitness clubs in Dubai, and for a mining equipment company selling in Russia, the CIS, Europe, North America and Asia.
FAQ
- How is this different from an agency?An agency executes channels. I own the result across channels, sales handoff and team, and I'll tell you to fire an agency if it isn't paying off.
- Will you replace yourself?Yes. By month 6 you should know whether to hire a full-time CMO, and I'll help you find and onboard them.
Related services
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A weekly test rhythm your team keeps running
Segments, risks and a 30-60-90 plan
| | Discuss a fractional engagement Tell me where your marketing is today and what you need it to deliver, and I'll get back to you. |