Marketing team build
Hiring a head of marketing first and figuring out the rest later is how you end up with a team that can't ship.
Who it's for
"Which roles to hire, which to outsource and in what order. 1 to 2 weeks for the structure and profiles, with hiring support for as long as you need it."
– Companies building marketing from zero after product-market fit
– Teams that hired 3 generalists and now need specialists
– Founders choosing between an agency, freelancers and in-house people
– Teams that hired 3 generalists and now need specialists
– Founders choosing between an agency, freelancers and in-house people
What you get
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An org structure for the next 12 months, tied to your growth plan and budget - A split of in-house and outsourced roles, with the reasoning for each
- A hiring order: who comes first and what they need to deliver before the next hire
- Job profiles and test tasks for each role
- Help with interviews and final picks, if you want it
- A 30-60-90 day onboarding plan and KPIs for each role
- A shortlist of contractors and agencies for the outsourced parts
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I've built marketing teams from scratch several times as a CMO, and managed in-house specialists alongside agencies and freelancers across performance, CRM, content and influencer marketing. Every go-to-market plan I write ends with a team plan.
Related services
I lead the team while you hire
A weekly test rhythm for the new team
The plan the team will run
| | Plan your team Tell me about your company, your current team and your growth plans, and I'll get back to you. |